UTM Link Builder
Add UTM tracking to your links so Google Analytics shows exactly which post, ad, email or WhatsApp broadcast brought each visitor and sale.
Free to use with no sign-up. Everything runs in your browser and nothing you enter is stored by us.
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What This Tool Does
- Adds utm_source, utm_medium, utm_campaign, utm_content and utm_term to any link
- Quick-fill buttons for Facebook, Instagram, WhatsApp, TikTok, Google Ads, email and SMS
- Keeps your existing link parameters and page anchors intact
- Makes values lowercase and consistent so reports stay clean
- Warns you when a required field is missing
- Turns the tracked link into a QR code in one click
What Each UTM Tag Means
Source is where the visitor came from, such as facebook. Medium is the type of channel, such as social, cpc or email. Campaign is the promotion name, such as december_sale. Content tells apart two ads or links in the same campaign, and term is for paid search keywords.
Keep Your Naming Consistent
Google Analytics treats Facebook and facebook as two different sources. Agree on lowercase names for your team, write them down, and reuse them for every campaign so your reports add up.
Frequently Asked Questions
A normal link with extra tags at the end that tell Google Analytics where a visitor came from. The page still opens the same way for the visitor.
In Google Analytics 4, open Reports, then Acquisition, then Traffic acquisition, and look at session source, medium and campaign.
No. Use UTM links only for links that point to your site from outside, such as ads, social posts, emails and QR codes. Tagging internal links breaks your reports.
You can shorten them with any link shortener, or put them behind a QR code. The tracking still works after shortening.
No. They are only used for tracking. Use them on campaign links, not as the main address of a page.
See Which Marketing Actually Brings Sales
Lifehampers sets up Google Analytics, conversion tracking and ads so you know what each naira of marketing returns.